Brand · Content · Search
I make businesses sound like themselves.
Messaging, content strategy and SEO for owner-led hospitality and service businesses in Kenya — the ones whose work is far better than their website makes it sound.
Eric Kimandi · Nairobi, Kenya · Practising since 2012
We are a leading provider of premium hospitality experiences tailored to the discerning traveller.
Twelve rooms on the Malindi coast. By dinner on the first night, the staff know how you take your coffee.
Worked examples, written to show the method. Real client copy stays between me and the client.
Most small businesses are not badly run. They are badly explained.
The owner knows exactly what makes the place worth choosing. Somewhere between knowing it and writing it down, that becomes premium experiences tailored to the discerning client — a sentence that could belong to anyone, and so belongs to no one.
Meanwhile the guest comparing four properties on a booking site, or the client comparing three firms on Google, has about nine seconds and nothing to go on.
My work is closing that gap: finding the true thing, saying it plainly, and putting it where people are already looking.
Eric Kimandi · Nairobi
Twelve years of this. Eight of them as Creative Director at a Nairobi agency, setting brand direction and campaign strategy for a broad client portfolio, then three years freelancing for smaller businesses, and now an independent practice.
You deal with me directly. There is no account manager, no junior writing your copy, and no deck full of work you did not ask for.
Fixed scope, fixed price, told upfront.
No hourly billing and no open-ended retainers you cannot get out of. You know what you are buying before you commit.
Flagship
Brand Clarity Sprint
KES 95,000Two weeks. We settle what your business actually stands for and how it should say so, then I rewrite the page that matters most.
- A long interview with whoever built the business
- Audit of everything you currently say: site, listings, socials, enquiry replies
- Competitor messaging read — what everyone else claims, and the gap left open
- A messaging framework: positioning, audience, proof points, tone, the words you use and the ones you don't
- Your homepage rewritten in full
Search
Search Visibility
KES 65,000Three weeks. The searches your customers already make, landing on you instead of the business next door.
- Keyword research grounded in what people in your market actually type
- On-page optimisation, metadata and internal linking
- Page structure and hierarchy so services are findable
- Service pages rewritten for both search and people
- Google Search Console set up, with a baseline you can measure against
Hospitality only
Booking Channel Review
KES 55,000Two weeks. Your property reads the same as every other listing on the page. This fixes that.
- Property description and storytelling rewritten
- Listing copy across your booking channels
- Rate and package presentation
- Guest-facing communication: enquiry replies, confirmations, pre-arrival
- Positioning against the properties you actually compete with
Ongoing
Content Direction
KES 45,000 / monthThree months minimum. For businesses that have the message settled and now need to keep saying it.
- Content pillars and a monthly editorial calendar
- Channel guidelines your team can actually follow
- Review and direction on what goes out
- A monthly report in plain language, not a dashboard screenshot
The order matters more than the effort.
Most marketing goes wrong because execution starts before anyone agrees what is being said. I work the other way round.
Listen
A long conversation with whoever built the business. What you sell is rarely what you think you sell.
Audit
Everything you currently say, read against what your competitors say and what people are searching for.
Frame
The messaging framework. Short, in your language, and usable by whoever runs the accounts after I leave.
Build and measure
Copy, page structure and search work put in place, then reported back in numbers you can act on.
Owner-led businesses, mostly.
Coastal and Nairobi properties competing against listings that all read the same. Wellness and service practices whose reputation travels by word of mouth but not online. Small professional firms whose website is a decade behind the work.
The common thread is a founder who can explain the business brilliantly out loud, and a digital presence that does none of that justice.
If you are a large organisation with a marketing department, I am probably the wrong call.
- 2024 –MKR Digital Brand Consultant. Independent practice, Nairobi.
- 2020 – 23Independent Freelance brand and creative consulting for small businesses.
- 2012 – 20Creative Blueprint Limited Creative Director. Brand direction, messaging and multi-channel campaign strategy.
Eight years running campaigns at agency level taught me the expensive lesson: the best-executed campaign in the world cannot rescue a message nobody agreed on. Everything I do now happens before the execution starts.
Google Digital Marketing certified. Project Management, University of Toronto.
Tell me what your business actually does.
The first conversation is free and usually clarifying on its own. If there is a fit, I will tell you which of the four above you need and what it costs before you commit to anything. If there isn't, I will say so.